We are proud to announce the winner of Holition’s first ever UX Sprints competition, Piera de Mascoli!

Her project, entitled ‘Inside the Spyglass’, is based on retelling the story of Alice in Wonderland within a virtual reality environment. Whilst completing her MA in Spatial Design at the University of the Arts London, Piera was inspired by the manipulation of space and the senses within the story. As well as depicting this to the user, Piera’s focus is on re-engaging a wide range of senses whilst being in static VR headset, which predominately relies on vision.

Piera has developed a prototype taking the user on a journey through the story, where she cut out sections of the physical book unrelated to the senses and binaurally recorded and overlay excerpts from the story.
She then explored the use of textures and smells relevant to the story to further engage the user.

Although Piera focuses on Alice in Wonderland in this project, she envisions that this new method of storytelling could be used across all installation environments. We are looking forward to helping Piera develop and build her project further. Watch this space!


This years submissions included applications in a variety of technologies and areas of interest, including augmented reality street art, social media museums and smart shopping.

The finalists took part in a two day workshop at the Digital Catapult center in which they refined their ideas, created posters and practiced their presentation skills with the help from industry experts from Holition and American Express. The workshop culminated with the finalists pitching their ideas to our esteemed judging panel who then decided the winner of UX Sprints 2017 based on a set of predefined criteria.


Thavies Inn House,
3-4 Holborn Circus,
London EC1N 2PL


+(44) 020 7583 9203

email us at


© 2017 UX Sprints. All Rights Reserved.
Joomla3 Appliance - Powered by TurnKey Linux